A linguistic visionary is raising funds for an online tool that could translate complex English sentences into emoji.
Welsh speakers in Aberystwyth have been promised "free erections" at a new Tesco Express store.
A cash machine at the newly opened store in Aberystwyth town centre promises users a "codiad am ddim" which translates colloquially as "free erection".
A more appropriate wording would be "arian am ddim".
They say a picture is worth a thousand words. But...