Nataly Kelly Money may make the world go round, but the world likes to spend that money with businesses that speak their language. Research from Common Sense Advisory found that 56.2 percent of consumers consider in-language information more important than price when making purchasing decisions. With the holiday sales season quickly approaching, it’s the perfect time to examine whether your company is effectively reaching its total addressable market with native, high-quality multilingual content that reflects the way your customers live, act and speak. If you aren’t, now is the time for action. And, if you think it’s impossible to “go global” before the holiday season, think again.
25 September, 2014