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Signs at a cash machine at the new Tesco Express in Aberystwyth town centre say 'codiad am ddim'

Welsh speakers in Aberystwyth have been promised "free erections" at a new Tesco Express store.

A cash machine at the newly opened store in Aberystwyth town centre promises users a "codiad am ddim" which translates colloquially as "free erection".

A more appropriate wording would be "arian am ddim".

By Heidi Lorenzen It goes without saying that no marketing team wants to offend potential customers. Companies invest significant time and resources to ensure spot-on personalized sales and marketing content for target audiences. Marketing to global audiences without localizing content, though, is dangerous to your efforts and perhaps even to your brand’s reputation; not only are you missing an opportunity to engage with personalized content, there’s a chance you’re actually offending your target audience without even realizing it. Localization of content is critical for engaging audiences outside company headquarters because it represents marketing personalization in its purest form. Effective localization is, in fact, one of the easiest paths for increasing revenue.
Aug 27, 2014 1:23 PM  By Money may make the world go round, but the world likes to spend that money with businesses that speak their language. Research from Common Sense Advisory found that 56.2 percent of consumers consider in-language information more important than price when making purchasing decisions. With the holiday sales season quickly approaching, it’s the perfect time to examine whether your company is effectively reaching its total addressable market with native, high-quality multilingual content that reflects the way your customers live, act and speak. If you aren’t, now is the time for action. And, if you think it’s impossible to “go global” before the holiday season, think again.
Each year on Sept. 30, a holiday is observed by people all around the world that has been celebrated since 1953. It's a feast day that was originally designated for a patron saint (Saint Jerome), but it has grown to transcend all barriers of religion or geography. This year, I am personally sending out greetings to thousands of people in 70 different countries in observance of this important day -- that's far more than I send out for any other holiday.
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