Category
Globalization
Tags
LaLiga, McCann Erickson
About This Project

TAKING LALIGA TO THE WORLD

LaLiga launched a global TV campaign that rolled out in over 50 countries in 18 different languages.

The campaign was produced and rolled out by McCann Erickson and Virtua was tasked with briefing this multi-language transcreation project into its team of linguists for local language versions.